Thursday, July 29, 2010

Katy Perry As The Bikini Queen At The Bahamas

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She's a California Gurl at heart, but Katy Perry seems to be fitting right in in the Bahamas.The pop star enjoyed yet another day at the beach during her visit, this time in bandeau bikini top and ruffled low-rise bottoms.She headed off to snorkel at a popular spot called the Cove, at Atlantis Paradise Island in Nassau.

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Sunday, July 25, 2010

Alessandra Ambrosio bikinis for Victoria's Secret 2010

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Alessandra Ambrosio modeled multiple bikinis while posing for Victoria's Secret in St. Barts.

The 29-year-old model and hot mama showed off her bikini bod in a few different swimsuits for the shoot.

Ale seems to be having a blast on her trip for work - “love that island!!!” she tweeted with a photo overlooking the beach and ocean. Beats working in a cubicle!

She looks amazing in her two-piece suits, but Alessandra was knocked out of our Hottest Bikini Body contest by her fellow Angel Marisa Miller.

Alessandra Ambrosio Alessandra Ambrosio Alessandra Ambrosio Alessandra Ambrosio

Elegant Lingerie Silky Satin Babydoll

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Very tastefully done with stretchy lace bustier and silky satin babydoll bottom. It very sexy and comfy as it is roomy under the bust. Nothing clingy and with elastic band underbust, it provides good support. Something to treat yourself or consider it as a elegant lingerie to give away for Christmas.

Together with this series is a lace and satin shorts,that is very classy and versatile. Generous lace for the top and satin bust area, it is modestly sexy. To double as a top for your clubbing night, you can wear just the top with your denim!

Tuesday, July 13, 2010

Hot Panties Style


Hot Panties Style
Hot Panties Style

Hot Panties Style

Shanghai Panties

Shanghai Panties
Shanghai PantiesShanghai has emerged as the dominating city in intimatewear industry, especially growing stronger in past 5 years. It has been noted that the lingerie segment in Shanghai has long history and strong roots, which have helped it to defend its position even in today’s tough trade scenario.

Although the number of lingerie enterprises in Shanghai is small, all of them are quality manufacturer, attracting huge number of clients each year. The industry consisting of less than 200 companies is worth tens of billions of yaun. Recognizing the potential of this city, various foreign brands are opting to move here.

Shanghai Association of lingerie makers has 113 member companies. Of these, Gujin Lingerie has average annual sale of nearly 3 billion yuan and Triumph registers that of over 4 million yuan.

Threeguns Lingerie obtained annual sales of 1.4 billion yuan in 2004, and Yiershuang Group surpassed 1 billion yuan.

These figures are staggering in a relatively small industry, providing stiff competition to manufacturers in other regions.

According to the information 81.25 percent of world's top lingerie brands have already settled in Shanghai. However, domestic famous brands still dominate Shanghai underwear market. Thus, Shanghai is being known as China's top high-end

Sweet Panties

Sweet Panties


Sweet Panties

Sexy Lingerie Italian

p. A real fashion trend setter who finds inspiration in poetry, literature, visual arts aStyle: Visionary and ground-breaking bras, knickers and swimwear. Lingerie that is typified by an innovative strikingly graphic character that utilises modern materials whilst retaining superb craftsmanshind film.
Sexy Lingerie ItalianStory: Marlies Dekkers was born in 1965 and after graduating in 1991 she began work on her 'Undressed' lingerie collection founding her own designer lingerie company in 1993. Subsequently she exhibited her fabulous swimwear collection with the unique signature 'straps' design. The 'Sundressed' collection by Marlies Dekkers only uses the best quality materials and the comfort and gentle fit of the sets is renowned.
Sexy Lingerie Italian
Sexy Lingerie ItalianHighlights: Many of her lingerie and swimsuits are displayed in modern art exhibitions and are sought after worldwide with Pussycat Dolls wearing Marlies Dekkers. Awarded the 'Dutch Body Fashion' award in 1993.
Marlies Dekkers Black Kissing You Plunge Bra

Unique Details:

Beautiful front fastening plunge bra with unique branded strapping detail and quirky velvet kisses print

Personal Opinion:

I think this bra is great! When I was first introduced to this brand of lingerie I fell in love, and this set certainly doesn't disappoint! This simple plunge style gives a great shape that you wont want to take it off, and despite all the complex strap detailing its super comfortable! The traditional Marlies Dekkers strap detail is gorgeous and I just love the random velvet print and quirky lip charm in the centre. There is also a full cup bra that comes in D and E (DDUK) with gorgeous lattice work on the back. The thong coordinate and brief is a must have, with mirroring strap detailing. If you are unsure of her bra size, the halter top is a perfect replacement! Alternatively, get both! A must have for any lingerie drawer!

Friday, July 9, 2010

Erotic Lingerie by Victoria

Erotic Lingerie by VictoriaWant to spice up your love life? Sexy and erotic lingerie's for women are the answers. Whether you are married, single or dating, sexy and erotic lingerie's in your wardrobe is a must have. These sexy lingerie's will not just make you feel hot and fantastic every time you wear them but at the same time it will help you unleash your inner self as a woman. Many online stores today offer a variety of sexy and erotic lingeries that would surely suit your taste and the naughty plan in your mind.
Erotic Lingerie by VictoriaWearing sexy and erotic lingerie's are not only exclusive during special occasions like birthdays and valentines but you could also wear them even during boring and ordinary days in order to ignite your partners sexual desires. Erotic lingerie's will surely surprise your man and its gonna be a memorable and satisfying moment for you.You can also coordinate the color of your lingerie's according to a particular occasion. How about wearing bright green for Earth Day?

What makes the lingerie even sexier is the element of surprise when he least expecting it. Men were so fun of surprises and it will surely drive him wild seeing you in an exotic lingerie even in ordinary days.


If you really want to spice up your love life to the highest level why not try dressing up and make your man's wildest fantasy come true. A tempting professor, or a flirtatious Filipina maid perhaps? There are a lot of ways to boost your relationship and all you need is a creative imagination with your sexy and erotic lingerie.
Erotic Lingerie by VictoriaWell, wearing an exotic and sexy lingerie just for your self and without the purpose of pleasing your man is very much possible. There will be a mysterious and seductive smile in your face that you alone had known. You will not just feel sexy and fantastic all day long but at the same time confident and powerful in facing the days struggle.

The different online stores in Uk sell practical lingerie's that will suit your outfit you plan to wear on that particular day. They have the bustiers, camisoles, g-strings, and thongs that will complete your outfit.

Erotic Lingerie by VictoriaBuying expensive and high quality sexy and erotic lingeries is considered to be an investment in your relationship. The fact that it could never be out fashioned, your lingeries can last you a long time.

Lingeries are considered to be womans secret friend. It does not only makes them feel beautiful and fabulous but also powerful in making their man wild and hot. Every woman must see to it that they have in their wardrobe several pairs of these sexy and erotic lingeries as their secret weapon in spicing up their lovelife.

So, what are you waiting for? Browse your favorite sexy and erotic lingeries online now and get ready to plunge in the world of seductive apparel.

The Evolution of Lingerie

The Evolution of LingerieIt's during the Renaissance (around the 14th century) that women started wearing what we currently refer to as panties, and more generally, lingerie. But only at the end of the following century did the word underwear actually replace that of "body linen"; in turn, underwear is now considered "plain", the seductive moniker being "lingerie".
The Evolution of LingerieIt was only a matter of time before lingerie entered the wardrobe as a clothing item in and of itself, therefore carrying its own social meaning. It asserted a more and more liberated behavior, a healthier relationship with one's body, a way to nonchalantly display what formerly very intimate. This was a new role for underwear.

As years went by, elegance was replaced with seduction, which has, in turn, been replaced with a sensuality that shows itself with no taboo whatsoever. Lingerie is a flagship product of the fashion industry, and as such it boasts a number of attributes desired by every woman: seduction, embellishment, imagination, pleasure, well-being and beauty.

The Evolution of LingerieAs previously mentioned, today's lingerie plays a double role: functional and seductive. By the end of the 90's, the obsession was discretion. Showing a panty line or, to a lesser extent, the outline of a bra, was out of the question. Thus Lycra was introduced, bringing its elasticity to the plate, allowing for increased seamlessness. On the seduction side, lingerie goes the opposite direction and displays itself to the world forgoing the intimate in favor of the blatant.
The Evolution of LingerieWomen tend to belong to one of two categories: the ones that like lace, embroidered fabrics, sensitive to the sexy, seductive aspect of lingerie, and the ones that only care for absolute discretion under the skin-tight clothes, with no regard for the fabric itself. Nevertheless, the the jury is out as to whether a thong or g-string should be shown or not. Although certain people consider it to be vulgar, it is unanimously recognized that it has an undeniable aesthetic effect that brings out the curves and guarantees the absence of panty lines. It's probably a moot point, because when a woman is wearing a thong, it's obvious. Not necessarily because she shows it, but merely because the absence of panty lines pretty much underlines it (no pun intended).

Today, lingerie companies like Frederick's of Hollywood and Victoria's Secret have annual modeling shows and national commercials to promote their lingerie. Society has changed from hiding what we have on underneath to showing it off.

Lingerie victoria fashion

Lingerie victoria fashionVictoria Secret is a huge line of women`s products that are designed to be sexy in one form or another. Their lingerie section is a blend of sophistication and sex appeal all in one. They have a way of making lingerie as beautiful as possible all the while looking extremely seductive. It truly is an art that Victoria Secret has mastered. Their clothing is breathtaking to look at, with each piece looking more glamorous then the next. Even the line of clothing that is toned down, still has an element of innocent sex appeal to it. With so many lines to sort through, there is one for every ones very intimate taste.
Lingerie victoria fashionIf you are searching for something from Victoria Secret, then you know what they are all about. They have several lines of clothing that are tailored to different kinds of women or the various moods that women might be in. The areas of difference are called; The Bombshell, the flirt, the temptress, the romantic and the sensualist.

The Bombshell is a very seductive line of lingerie. Each piece will wow you more than the previous one. They have done a great job with changing up the area of exposure. On one piece it`s the cleavage that is exposed, and in another it`s the lower back and backside. The mix and match of ideas and concepts is what will want the average women to want a few different pieces. Their colors are mostly dark, using lots of blacks and browns with lace and frilly trims.

The flirt is a line up of very hot looking baby doll designs. These baby dolls are like no other, with each one a little different from the next. Many pieces have a separate garment that drapes over the back and comes with matching bras and underwear. The mix and match of styles range from a one piece slim fitting concept to a two piece. The two pieces could be a panty with a long oversized lacy tank-top, to a skimpy top with matching panty. This section is for anyone who wants their lingerie to be seen by someone other than them self.

Lingerie victoria fashion

The Temptress is a section of clothing that is decorated by lots of cheetah and zebra patterns. The overall look is seductive and racy. They are definitely pieces that are meant to get noticed, as each design leaves just a little something to the imagination. The bras and underwear could be something worn under clothes, but the baby dolls are something that you wouldn't want to wear to bed alone.

The Romantic line of lingerie is both sweet and playful at the same time. The pinks, whites and soft purples give the sweet innocent feel to the look, while the lace, frills and cleavage give it that edge. Each piece is catered to be involved in some kind of romantic situation, making them perfect outfits for; special dates, anniversaries and birthday celebrations.

The sensualist is a lingerie line that looks like it could double for panama wear. The combinations of t-shirts and short sets with full length pieces and then baby dolls over panties or shorts is a way to bring seduction into the innocent role of simply putting on sleepwear for bed. The outcome of the clothing seems to be that it is fairly comfortable to wear and if looking sexy is achieved then it wasn't by accident.

The Secret Of Victoria's Fashion Show

The Secret Of Victoria's Fashion Show The Victoria's Secret fashion show has gained unprecedented popularity over the years. The first Victoria's Secret show was aired in 1999. The first fashion show drew about 1.5 million viewers. The show was also advertised at the Super Bowl. Typically the venue of the fashion show has been the New York Armory on Lexington Avenue.
The Secret Of Victoria's Fashion Show The Victoria's Secret fashion show contains underwear and bras. There has been a substantial change in the way Victoria's Secret shows are organized, there is costumed lingerie, catchy music and designed sets. The shows are known for the celebrities that perform. Something quite peculiar to the fashion show are the angel wings. The models at the show also wear wings of the butterfly, peacock and even the devil.

The Victoria's Secret show at the Super Bow had to be canceled in 2004 because of a wardrobe malfunction. The thing that was different about the 2005 Victoria's Secret fashion was that the featured clothes were available for the general public. The Victoria's Secret fashion show of 2005 gained a lot of popularity as the general public had a chance to buy the featured costumes. The fashion show of 2006 was also a success and the people are eagerly awaiting the fashion show of 2008.

The Secret Of Victoria's Fashion Show The Victoria's Secret fashion show 2005 commenced with a spectacular performance by Chris Botti. The theme of the show was presented by Gisele Bundchen, she wore red devil wings and this trend was carried on by the other models like Ana Beatriz, Karolina and Alessandra.

The fashion show of 2005 also displayed the Russia theme. It was a typical theme wherein a lot of velvet and fur was used. Another theme that was displayed was the Femme Fatale theme wherein Tyra Banks came in with a tight black corset and smoky black wings.

The fashion show of 2006 was an out of the world experience wherein a spectacular show was pulled off by the models, producers, designers and choreographers. The Victoria's Secret fashion show 2006 was a really sexy and glamorous show. Selita Ebanks and Izabel Goulart representing Victoria's Secret as fully-fledged Angels

The models at the Victoria's Secret fashion show 2006 looked really nice, a place where some of the most beautiful women on earth were under one roof. Heidi Klum was not on the ramp but she was hosting the show.

The Secret Of Victoria's Fashion Show

The Victoria's Secret fashion show has gained unprecedented popularity over the years. The first Victoria's Secret show was aired in 1999. The first fashion show drew about 1.5 million viewers. The show was also advertised at the Super Bowl. Typically the venue of the fashion show has been the New York Armory on Lexington Avenue.
The Secret Of Victoria's Fashion ShowThe Victoria's Secret fashion show contains underwear and bras. There has been a substantial change in the way Victoria's Secret shows are organized, there is costumed lingerie, catchy music and designed sets. The shows are known for the celebrities that perform. Something quite peculiar to the fashion show are the angel wings. The models at the show also wear wings of the butterfly, peacock and even the devil.
The Secret Of Victoria's Fashion ShowThe Victoria's Secret show at the Super Bow had to be canceled in 2004 because of a wardrobe malfunction. The thing that was different about the 2005 Victoria's Secret fashion was that the featured clothes were available for the general public. The Victoria's Secret fashion show of 2005 gained a lot of popularity as the general public had a chance to buy the featured costumes. The fashion show of 2006 was also a success and the people are eagerly awaiting the fashion show of 2008.

The Victoria's Secret fashion show 2005 commenced with a spectacular performance by Chris Botti. The theme of the show was presented by Gisele Bundchen, she wore red devil wings and this trend was carried on by the other models like Ana Beatriz, Karolina and Alessandra.

The Secret Of Victoria's Fashion ShowThe fashion show of 2005 also displayed the Russia theme. It was a typical theme wherein a lot of velvet and fur was used. Another theme that was displayed was the Femme Fatale theme wherein Tyra Banks came in with a tight black corset and smoky black wings.

The fashion show of 2006 was an out of the world experience wherein a spectacular show was pulled off by the models, producers, designers and choreographers. The Victoria's Secret fashion show 2006 was a really sexy and glamorous show. Selita Ebanks and Izabel Goulart representing Victoria's Secret as fully-fledged Angels

The models at the Victoria's Secret fashion show 2006 looked really nice, a place where some of the most beautiful women on earth were under one roof. Heidi Klum was not on the ramp but she was hosting the show.

Swimwear's 2010 Fashion Revolution

Swimwear's 2010 Fashion RevolutionIt's beach season again, and as the hoards of hipsters head out to get their hands on the hottest new beachwear of 2010, I thought I'd shop around for something a little more exclusive. When the girls and I did our 2010 photo shoot with Bikini Team, we all wore pieces from Sauvage Swimwear, and we were all really impressed with the collection. So I headed for La Jolla, where Sauvage's flagship store is located, to see what sexy new ideas designer Elizabeth Southwood had come out with for this season.
Swimwear's 2010 Fashion RevolutionIt was the hardest shop for a summer swimsuit I've ever had, because I literally wanted to try on every suit in the place! The designs for 2010 are absolutely stunning, and I ended up leaving the store with three different suits! It's amazing how Sauvage is bringing new levels of innovation and style to beachwear. The 2010 collection has revolutionized the typical swimsuit, with pieces featuring beads, zippers, chains, shells, and even crystals!
Swimwear's 2010 Fashion RevolutionEach of the pieces designed by Sauvage pays amazing attention to detail, but they offer more than just a sexy and sophisticated appeal. After talking with the other Bikini Team girls, and trying on multiple pieces in the store, Sauvage Swimwear has also successfully made swimwear that fits amazingly. In the past, I have usually been able to find a suit that looks amazing, but finding one that I also feel comfortable and sexy in has always been a real challenge - but not with Sauvage. Something else I noticed about the comfort of Sauvage was there diverse range of fits and styles. It seemed that almost any women could find something that specifically works for them. They also offer men's swimwear which is incredibly fashion-forward, so ladies, you can even drag your man along and get him looking almost as good as you!

Sauvage Swimwear was even featured in Sports Illustrated and Victoria's Secret in their Swim Suit Editions. Now, most people think these magazine's are primarily for guys to swoon over, but there is one thing that is for sure - these magazines continually feature swimwear that is fashionably ahead of its time. So go ahead girls (and guys!), check out Sauvage and be the sexiest, most fashionable person struttin' the sands of the Pacific Ocean this summer.

Fashion - A Constant Change

What is popular, what is common, what is latest, is called fashion. It also differs from different cultures at a particular time. When we hear the word fashion, it commonly implies fashionable clothing, bags, shoes, the latest electronic music or gadget such as mobile phones, iPods etc. And what is factual about it is that it changes hastily from time to time.
Fashion - A Constant ChangeFashion rules keeps on shifting, often times what we think is old and outdated suddenly becomes hottest and stylish and is considered to be the newest trend with high and popular demand. Fashionable and unfashionable are the frequent terms we use in describing someone if he/she fits with the current style.
Fashion - A Constant ChangeGlamor, beauty and style are in a positive sense synonymous to fashion. It is also an art, where everyone has the freedom to express themselves and can examine its real beauty, culture and even goodness. Some are also considered materialistic because of being so trendy. So, everything that is in excess will result to be undesirable.

There are different fields that have documented the rise and fall of fashion. Since it is a social phenomenon, Interior decorations and architectural designs are striving to offer the best, unique and latest trend for home and office. Aside from that clothing, cosmetics and hair style are some of the common fields that fashion is also focusing on. Since all of us want to outrun with the hottest fad, everyone desires to be unique from others.

Fashion - A Constant ChangeFashion as a whole reflects on what society it is part of. Many have influenced it such as wars, conquest, laws, and even religion. Individual personalities also give high impact on fashion. Most people even school children are aware that fashion exist.

Critics are also present especially in fashion industry. They denounced fashion as irrational, frivolous, tyrannical and immoral. People follow fashion like sheep when they have enough clothes already. Accusation also arises that fashion designers accelerate that fashion changes to create new businesses. Still new fashion succeeds when people are willing to accept it. It still depends on the consumers. Lastly, fashion changes because many people like fresh and latest styles.

The Brief History of Sexy Lingerie

It is well recorded that the female figure varies a greatly. History shows that it has always been like this!

Historically, what's been fashionable for the shape of the female body has gone from the sublime to the ridiculous! However, the dazzling female body has always been subject to what is covering it and history shows us that it's been covered in many different ways. Also, different parts of the feminine form have been accentuated, concealed, reduced, enlarged by the style of the current fashionable frill fripperies.
The Brief History of Sexy LingerieWe've witnessed some almost unthinkable extremes, from devices that required a small army to force the unfortunate fashion victim into, to the flimsiest, most whimsical mere flutter of a garment. Let's take a trip back at how sexy lingerie has developed and how it got to where it is today.
The Brief History of Sexy Lingerie

To start with, let's get some terminology straightened out. Thanks to the world's most passionate language, we now usually refer to female 'underwear' as 'lingerie' - unless we're being derogatory in which case, depending on where you live, you can fill in the spaces!

When we (at least us men) think of lingerie, we think of a flimsy material embellishing the female body in a way that gives us a hint of the pleasure that lie underneath. But the 'first' lingerie, probably from one of the Ancient Greek islands, was much different. These bewitching Greek women used a boned corset fitted tightly around the midriff, not for support or even for a 'slimming' effect, but to attract their men by showing their thrusting breasts in a most conspicuous way. Maybe not what we would call lingerie today but with much the same desired effect.

The Brief History of Sexy LingerieAs time passed, the female form took on new 'perfect' shapes dependant on the vogue. As each 'perfect' form emerged, frill fripperies were perfected and developed to flatter and accentuate that desired shape. The culture of the society dictated whether the breasts, the bottom or both would be highlighted and glorified. You could argue that nothing much has altered!

During Medieval times it was thought that the natural form and shape of a woman should be constrained and that the breasts should be firm and small. This condition was probably admirable for those normally built that way but perhaps not so good for those of a more luscious construction. Many types of corset were worn with the single purpose of flattening the breasts and/or the bottom. It has been said that, in order to draw attention to that part of the anatomy that shouldn't draw attention, some women folk wore small bells over their breasts to remind the men folk of the pleasure that still lay tantalizingly beneath.

The 'modern' corset is said to have been introduced by Catherine de Médicis, wife of King Henri II of France. She enforced a ban on chunky waists at court attendance during the 1550s and had a questionable effect on women folk for the next 350 years.

The Renaissance saw another change in the preferred female shape. Women now required cone shaped breasts, flat stomachs and slim waists. In order to actualize this look, they also needed to employ maids or family members to dress them because the cinching up of their corsets was done from behind and required much effort.

Due to this unnatural method of bringing about 'perfection', Doctors and other notaries contended that these corsets restricted women's bodies so tightly that their internal organs were being impaired and their ribs were being permanently misshapen. Around that time it was common for women folk to collapse or fall into a swoon. This was usually put down to their delicate nature but, in fact, it was because they simply found it difficult to breathe! There are many accounts of women folk dying because of serious punctures to vital organs due to this practice.

In the early 18th century the whalebone corset still kept women folk tightly bound but the artistry that reflected the times was painstakingly incorporated into clothing and the corsets were decorated with dazzling ribbons, lace and embroidery. A part of this lightening up was the fact that it became fashionable for the breasts to be pushed upwards to the point of almost popping out.

Towards the end of the 18th century the corset was being worn by the gentry, the burgeoning middle class and even by nuns in convents. It was often proudly displayed by its wearer because it was a visible outer item of clothing at that time. In itself it was an object of beauty and ornamentation and its display was part of social civility.

However, as people became more educated and aware, they started to question and critique many things including art, politics and, you guessed it, vogue. Backed up by professional people like doctors, public opinion became such that boned corsets were actually outlawed in many localities.

By the early 19th century, a much softer approach to the female shape became popular. The vogue still demanded the support that the old corset had given so it returned with more elaborate methods of construction. Boning was still used in small sections which allowed for better and more comfortable movement.

The vogue at the time was for a more separated look for breasts and a corsetiere by the name of M Leroy (who designed the wedding corset for Marie Luise of Austria when she married Napoleon Bonaparte in 1810) perfected a model which he called a 'divorce', allegedly because of the 'separation' involved. The most significant aspect of this perhaps, was the fact that women folk were able to dress and undress themselves due to more elaborate lacing construction.

During the 1840s the extremely exaggerated shape for women folk caused whalebone to come back with huge hoops and crinolines that were covered with all kinds of fabric and fineries. Unfortunately for women folk, it became the vogue to have waists small enough for a man to put his hands around and the need for even harder waist-cinching became the female nightmare of the day.

It wasn't long before hoops and crinolines were replaced by the soft 'S' silhouette. This style still used the corset but added a bustle to the back creating an exaggerated rump. Once again it was the women folk who had to suffer for vogue, needing to stand most of the time due to the cumbersome bustle on their rumps. Obviously men found this appealing because it gave them more opportunities to stare at the sexy women folk with their large bustles.

As more innovation came to vogue design, greater varieties of corsets were developed. During the morning, a lady could wear a lightly-boned corset for visiting friends, an elastic corset for riding sidesaddle, a boneless corset for an excursion to the beach and a jersey corset for riding her bike. The corsetry industry was in its heyday!

Towards the end of the 19th century the corset supported not only the breasts but also the newly developed stocking. Stockings were held up by garters and suspenders which were then attached to the corset. These devices, although a triumph of design, probably added yet another frustrating aspect to the vogue-conscious female of the day.

By the beginning of the 20th century, corsets were being laced down as far as the knee. But many people didn't like that style, and vogue designers were leaning towards an uncorseted, more free-flowing style. Sexy lingerie was about to take a whole new dimension. With the advent of the industrial revolution, and the introduction of the sewing machine, Germany and France introduced the first corset manufacturing facilities.

In 1910 Mary Phelps Jacob a New York socialite developed a new type of bra. Not happy with the corset stiffened with whalebone which she was supposed to wear under a new evening gown, Mary worked with her maid to sew two silk handkerchiefs together with some pink ribbon and cord. It was much softer and shorter than a corset and it allowed the breasts to be shaped in their natural condition.

Mary Phelps Jacob was the first to patent an item of underwear named 'Brassiere', the name derived from the old French word for 'upper arm'. a little while after, she sold the bra patent to the Warner Brothers Corset Company in Bridgeport, Connecticut, for $1,500 (over $25,600 these days).

In 1917 the War Industries Board of the United States asked women folk to stop purchasing corsets to free up metal for the production of war materials. This step released some 28,000 tons of metal, sufficient to build a pair of battleships.

It has been said that the success of the bra is due mainly to World War I. World War I altered gender roles for good, putting many women folk to work in manufacturing facilities and wearing uniforms for the first time. Women needed practical, comfortable undergarments. Warner went on to amass over 000 dollars from the brassiere patent over the next 30 years.

The other thing to take into consideration in the death of the corset was that World War I had taken its toll on the number of men. This meant more competition for finding a man so women folk needed to look their sexiest!

With the Roaring Twenties and its sophisticated parties, vogue was turned on its back, the boyish look was in. The crusade for flat chests and stomachs along with straight hips and buttocks led to the introduction of the liberty bodice, the chemise, and bloomers which were loose-fitting and light. For the first time pastel-colored underwear appeared to replace plain old-fashioned white. To enhance the boyish look the first brassieres were perfected to flatten the breasts. What happened to the corset? The rump part that held up the stockings was shortened and became the suspender belt.

The full-figured look came back in the 1930s. The feminine look once again became the vogue. Women were encouraged to look well-proportioned with a full-figure while remaining reasonably slim in the hips. Now women folk had a full set of underwear to help with the image: breast-enhancing brassieres, elastic suspender belts, not forgetting the girdle, which kept all the curves in their designated place.

The 1930s also saw one of the biggest advancements in the underwear industry when the Dunlop Rubber company developed Lastex, an elastic, two-way stretch textile made from the fine thread of a chemically modified rubber called Latex. This could be interwoven with fabric which allowed the industry to make underwear in several sizes to appropriately fit a woman's body.

The beginning of World War II and its shortages meant that Germany was unable to import the fabrics they had used up until then and their industry failed. Forever inventive, people started making home-knitted underwear out of materials to hand. Not the sexiest of lingerie but at least they kept themselves warm.

At the end of hostilities underwear consisted of basic brassieres and suspender belts. This was acceptable to the majority of women folk but the teenage girl, just coming out of the oppression of the war years, became a target market. These young females could barely wait to become adults and wearing lingerie was a huge way towards achieving that aim. The German underwear industry developed lingerie sets that appealed to these young girls and the industry never looked back.

In the U.S.A., the underwear industry was trying to create something new and cutting edge. Women were bombarded with all kinds of undergarments and top clothing to help them look sexy. The film producer Howard Hughes developed a new bra, a special wire-reinforced device for Jane Russell. This caused the censors throw their toys out of the crib about Jane's breasts being blatantly exposed all because of Hughes' terrifically innovative bra improvements.

The Swinging 60s was a terrible era for the underwear industry thanks to the rise of women's emancipation movements. Feminists burned their brassieres and many lingerie companies were forced to close down. However Lycra had just been developed and women folk began to wear tight-fitting leggings. The iconic vogue item of that era however, was arguably the sexy little mini-skirt and the demand for bikini briefs. Famously, for a fleeting moment in time, topless swimsuits and topless dresses were the rage. But, unfortunately for most men and fortunately for the vogue industry, they were merely a 'flash-in-the-pan'!

The 1980s saw the wire-reinforced bra become the number one best seller. While these are still in demand these days, the best seller at the moment is the push-up bra. Statistics show the average American woman owns six brassieres, one of which is a strapless bra and one is a color other than white.

The modern female shape varies and is not as susceptible to fashion trends as in previous times. However, the dazzling sex will always looks breathtaking in sexy, slinky lingerie!

So, there we have it. From the push-up corsets of ancient Greece to the push-up bra of today. Sexy lingerie? Nothing ever really changes!

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